Getting sick is a really nasty experience. Being forced to stay in bed because you cannot move an arm and a leg, your nose dripping constantly and a headache bouncing in your skull all day is the opposite of a pleasant experience. When you then take into account, you could’ve prevented this by just taking out a flu-shot at the beginning of autumn, you still wonder why you didn’t. No time? Did not want to fork out $30,00 as cost of living is hard enough?
Not being able to work and missing opportunities for your business is far more costly, and regaining customer confidence when it comes to business continuity can be a real challenge.

Extrapolate this to a cyber hack where your customer data is threatened to be exposed to the outside world and criminals are able to reach into the deepest of pockets of your customers by extortion methods, identity theft etc.